SALON TODAY is the professional beauty industry’s ONLY business and technology focused media brand and community. The owners and managers of the 20,000 top-producing independent salons doing 80% of the business. They count on SALON TODAY to connect them to market-leader ideas and peer-based conversations on best practices. And to companies that want to be strategic partners in growing business.
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SALON OWNERS AND MANAGERS
SALON TODAY’s editors have been leading the conversation on salon business for more than 34 years. Our committed team of industry experts offers advice on a variety of business topics, including technology, salon design, leadership,
compensation, marketing, personnel development, social media, and more.
Our Salon Owners
53% Work in suburban environments, 32% in Urban
55% Have luxury/upscale salons, 40% are midmarket
65% Offer either spa or nail services
37% Work more than 40 hours/week
57% Have been in the business more than 25 years
77% are female
62% are married
55% are their primary household income
SALON TODAY 200
The SALON TODAY 200 is the professional beauty industry’s landmark salon business competition. Each year, salons throughout North America apply, sharing both their data and their best practices in Growth and 10 additional business categories. The 2020 application is now live, and it includes a brand new category: Salon Leadership!
SPECIAL EDITIONS
SALONS OF THE YEAR Honorees profiled: May/June
TECHNOLOGY GUIDE Annual issue and resource: July/August
Salon Today 200 Honorees profiled: Jan/Feb
S.T.A.M.P. (Salon Today Annual Marketing and Promotion awards)
Honorees profiled: September
Honorees profiled: September
SINGLE SPONSOR CUSTOM EDITIONS By invitation only
LIVE EVENTS
Nothing Beats Face-To-Face, peer-to-peer learning. MODERN has targeted, successful gatherings to help salons and businesses connect and succeed. All have unique sponsor opportunities. MODERN SALON Media can also assist your company with any custom or special events, to host exclusively or collaborate upon.
DATA-DRIVEN SALON SUMMIT Salon owners and market leaders, drilling into numbers and business growth.
ARTIST SESSION Intimate, intensive hands-on photo shoot experience for salon pros.
ARTIST SESSION INFLUENCER SERIES Collaborative photo session events that bring influencers together to work side-by-side.
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MODERN SALON
Salon professionals trust MODERN SALON to connect them to the best information on the latest head-to-toe beauty trends, services, and products. MODERN SALON is the respected industry leader and the flagship of the MODERN SALON media communities.
NAILS
Serving the beauty industry for over 35 years, NAILS Magazine is synonymous with editorial excellence.
Our eNewsletters and website provide step-by-step techniques, the latest in colors and services, plus content from industry leaders. Dedicated to the success of nail technicians world-wide, NAILS provides marketing & business advice, industry news and best practices.