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Diversify

Beauty, Health, & Wellness

We are connecting salon owners, influencers, and beauty solution providers from around the world. We value that trust, and we are dedicated to presenting our audiences with content that is insightful, informative, and driven with purpose. Our platforms and experiences provide beauty professionals with the latest news, trends, and products, so they can ride the next wave in Beauty, Health, & Wellness.

Our Brands

MODERN SALON

Salon professionals trust MODERN SALON to connect them to the best information on the latest head-to-toe beauty trends, services, and products. MODERN SALON is the respected industry leader and the flagship of the MODERN SALON media communities.

NAILS

Serving the beauty industry for over 35 years, NAILS Magazine is synonymous with editorial excellence.

Our eNewsletters and website provide step-by-step techniques, the latest in colors and services, plus content from industry leaders. Dedicated to the success of nail technicians world-wide, NAILS provides marketing & business advice, industry news and best practices.

SALON TODAY

SALON TODAY is the professional beauty industry’s ONLY business and technology focused media brand and community. The owners and managers of the 20,000 top-producing independent salons doing 80% of the business. They count on SALON TODAY to connect them to market-leader ideas and peer-based conversations on best practices. And to companies that want to be strategic partners in growing business.

BARBERING TODAY

BARBERING TODAY reaches barbershop owners, managers and barbers with a rich mix of new grooming techniques and trends, product launches, barbershop tours, barber profiles and business information, such as the latest in technology, marketing and staff management advice.

Our Events

May 2026 | Austin, TX

Data-Driven Salon Summit

Data-Driven Salon Summit provides a deep-dive into the metrics of “salon success” with the role of technology in today’s salon and how different salons are using data, software, and social activities to drive their business.  
November 2, 2025 | Nashville, TN

Data-Driven Salon Tour

In an intimate, one-day version of our marquee event, the Data-Driven Salon Tour will bring salon and spa owners and managers together in various markets to understand how data can identify management challenges and reveal growth opportunities.
November 3, 2025 | Nashville, TN

MODERN SALON Boot Camp

At MODERN SALON Boot Camp, you'll learn how to succeed as a salon professional and get motivated by successful independent salon owners who share their keys to surviving and thriving in today’s challenging environment.

Brands That Trust Us

The beauty industry is a very connected industry filled with so many talented service professionals. Thanks to the team at BBM, they help us navigate through all their outreach solutions with Salon Today and Data Driven to maximize our ad spend. We know that gives us the opportunities to connect directly with the best in the beauty industry and offer our tipping solutions.

Terry McKim

CIO | Founder - Direct TIPS Operations