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Diversify

Beauty, Health, & Wellness

Connecting salon owners, influencers, and beauty solution providers from around the world, our platforms and experiences provide beauty professionals with the latest news, trends, and products, so they can ride the next wave in Beauty, Health, & Wellness.

Our Why

Salon owners and managers, hair professionals, and nail technicians look to us to understand and navigate today’s ever-evolving beauty landscape. We are committed to providing open access to mission-critical information that allows every beauty professional and barber to learn from industry experts and stay informed of the latest products, trends, and technology. The salon industry has trusted us for almost a century. We value that trust, and we are dedicated to presenting our audiences with content that is insightful, informative, and driven with purpose.

Our Vision

Our vision is to foster inclusivity, creative evolution, and authentic connection while remaining grounded in the core values of artistry and innovation.

Marketing Solutions

Let’s collaborate to develop demand and lead generation campaigns that create and increase awareness, nurture key audiences and fill your pipeline with quality sales-ready leads.

The right message, the right place, our expert advice. Explore our branding and product offerings and we’ll work together so you stand out in the market as an industry leader.

Establish yourself as a recognized authority within your industry and win your audience over! Bobit will assist in crafting thought leadership content that establishes you as a business to follow.

ROI-driven research and in-depth customer knowledge will let you reach your target audience. When you opt for our business intelligence solutions, you’ll boost your marketing outcomes.

Bobit’s industry-leading events are where decision-makers and professionals come to learn and network and provide the perfect platform to showcase your brand and reach buyers who are ready to buy.

Our Clients

The beauty industry is a very connected industry filled with so many talented service professionals. Thanks to the team at Bobit, they help us navigate through all their outreach solutions with Salon Today and Data Driven to maximize our ad spend. We know that gives us the opportunities to connect directly with the best in the beauty industry and offer our tipping solutions.

Terry McKim

CIO | Founder - Direct TIPS Operations

Our Brands

Our audience span fleet professionals of all levels in public, private, small, and large vehicle fleet operations. When you work with us, we’ll strategize with you on the audiences you wish to reach and the brands to help you get there.

MODERN SALON

Salon professionals trust MODERN SALON to connect them to the best information on the latest head-to-toe beauty trends, services, and products. MODERN SALON is the respected industry leader and the flagship of the MODERN SALON media communities.

NAILS

Serving the beauty industry for over 35 years, NAILS Magazine is synonymous with editorial excellence.

Our eNewsletters and website provide step-by-step techniques, the latest in colors and services, plus content from industry leaders. Dedicated to the success of nail technicians world-wide, NAILS provides marketing & business advice, industry news and best practices.

SALON TODAY

SALON TODAY is the professional beauty industry’s ONLY business and technology focused media brand and community. The owners and managers of the 20,000 top-producing independent salons doing 80% of the business. They count on SALON TODAY to connect them to market-leader ideas and peer-based conversations on best practices. And to companies that want to be strategic partners in growing business.

BARBERING TODAY

One of our newest brands, BARBERING TODAY reaches barbershop owners, managers and barbers with a rich mix of new grooming techniques and trends, product launches, barbershop tours, barber profiles and business information, such as the latest in technology, marketing and staff management advice.

Our Events

Data-Driven Salon Summit

Data-Driven Salon Summit provides a deep-dive into the metrics of “salon success” with the role of technology in today’s salon and how different salons are using data, software, and social activities to drive their business.  
10/08/2023 - 10/09/2023 Los Angeles, CA

MODERN SALON’S Independent Boot Camp

MODERN SALON'S Independent Boot Camp takes you beyond basic training and puts you through a series of independent salon business-building sessions ranging from retailing and social media marketing to service pricing and securing your financial future.
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