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Our Purpose Is To Help People And Businesses Succeed

Who We Are

Bobit is an innovative business to business marketing and data solutions company. We anticipate the needs of our clients and meet them with superior digital marketing solutions designed for accelerated business growth. In addition, our industry events allow leaders to network and learn.

Our goal is to fill whatever needs our clients may have, so we provide a wide menu of products and services backed by our extensive industry knowledge. We run on creativity, and we cultivate a positive, rewarding work environment that promotes teamwork, professionalism, and excellence.

With associates across the country, we are committed to being indispensable to industry leaders while encouraging corporate expansion, profitability, and stability.

Our Values

At Bobit, we adhere to six core values:

Client Needs First

We cater to the client by providing outstanding customer satisfaction to advertisers, readers and internal customers. We aim to be known as the company that delivers “service with a smile.”


Whether it’s the easy choice or not, we make sure to always do the right thing by our associates and our clients.  We strive to be a company that you can count on.

“Can Do” Attitude

Our industry is constantly changing and our clients are always wanting something new and different.  Even if we might not know how to make it happen at first, we always “give it a go.”  “No” is not a word we like to say.

Technically Adept

We live in a digital world that‘s constantly advancing. We make sure to remain technically savvy, staying on top of the latest digital trends and technologies, and are constantly improving our digital skills.


At Bobit, when we hit a road block, we don’t give up. No matter how big or how small the problem may be, we figure out a solution with our never-giveup attitudes.


We can’t get this all done without being adaptive. Things happen, technology changes, ideas are redefined, and we bend. We understand we must be willing to follow whatever new path may arise to lead us to success.


Bobit was a family-run media powerhouse for over 60 years, founded in 1961 by Ed Bobit with the launch of our flagship publication, Automotive Fleet.

Originally founded in Illinois, Ed moved the company to Southern California in 1977. “We had lived most of our lives in the Chicago area and really just wanted to experience winters without shoveling snow!” said Ed Bobit, who passed away in 2014. The company became one of the strongest B-to-B media forces in the West and acquired several new titles.

The company jumped into digital media with both feet in 1996 by setting up industry websites for all of its brands. Employing an in-house team, Bobit websites are leaders in their markets.

Bobit was acquired by Gemspring Capital in the fall of 2018, but its family-run business values remain. Gemspring Capital is a private equity firm based in Westport, Conn., and specializes in lower middle-market companies. Although still headquartered in Southern California, Bobit associates work from offices throughout the United States.

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