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Beauty, Health & Wellness


Serving the beauty industry for over 35 years, NAILS Magazine is synonymous with editorial excellence.

Our eNewsletters and website provide step-by-step techniques, the latest in colors and services, plus content from industry leaders. Dedicated to the success of nail technicians world-wide, NAILS provides marketing & business advice, industry news and best practices.

ONLINE AUDIENCE is the #1 website for nail professionals, with hundreds of thousands visitors monthly.


NAILS puts an emphasis on SEO because research shows that 91 percent of users don’t go past the first page of search results. In fact, 53 percent click on the top position, unless it’s an ad, which only 4 percent of users will click on.

Number of keywords in top 100


It’s like Shark Week, but for the nail industry. Own a popular tag on our site and be part of an immersive, multi-platform theme that pushes out content on aspecific topic for five consecutive days.


January – Add-Ons
February – Fashion Week
March – Spring Color
April – Sustainability
May – Gels
June – Wellness Week
July – Dips
August – Footcare
September – Salon Equipment
October – E-Files
November – Holiday


Nails next top nail artist

Next Top Nail Artist Season 5 winner Valerie Ducharme (center)

NAILS Next Top Nail Artist

This is the only purely professional online nail art contest. Recent seasons have concluded live onstage to kick off Premiere Orlando. In addition to the winner being crowned, the live event includes NTNA Social, formerly called the NAILTECHNETWORK Orlando Social, where nail techs can network with the biggest names in the industry before seeing them on the show floor! Watch demos, take pictures, sip, snack, and talk nails all night long. Attendees can opt to stay for dessert and the Next Top Nail Artist winner announcement in the Color Theater at the end of the event.

Marketing Opportunities

Call us to talk directly about a sponsorship that best fits your brand.


Sponsored Articles

If you’re new to sponsored content and want to try out a program or if you want to show thought leadership about a topic.

Educational Email Series

If you’re looking to promote thought leadership and collect leads, this email program is a good fit for you. Gated content is sent to our email list and posted on social media for users to download.

Custom Newsletters

If you’re looking tosend to our email list, a newsletter fully branded to your company and position yourself as a thought leader


If you want to drive registrations for an event, entice people to try a new product, or collect leads, giveaways can bring awareness and entice people to provide valuable information about themselves.


If you’re looking to create shareable content that can build buzz around a product.

Brian O'Rourke


Angela Reich

Director, Strategic Accounts East/West/International

203 775-5182

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SALON TODAY is the professional beauty industry’s ONLY business and technology focused media brand and community. The owners and managers of the 20,000 top-producing independent salons doing 80% of the business. They count on SALON TODAY to connect them to market-leader ideas and peer-based conversations on best practices. And to companies that want to be strategic partners in growing business.