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8 Content Creation Pain Points and How to Solve Them

Custom content is a highly effective marketing tool, but if you don’t have the resources to create it, you’re missing out on new leads and new business. Here’s how a content studio can help you leap past hurdles.

Is your organization telling its stories as well or as often as you want to?

The ROI on custom content can be big, but a lot of marketers struggle to create it.

In an annual survey of B2B content marketers, 71% said content marketing has become increasingly important to their organization in the last year. Yet, 59% of respondents said they find it challenging to create content that appeals to different stages of the buyer’s journey. And only about 29% felt their organizations are extremely or very successful with content marketing.

Let’s be honest: Developing custom content is challenging for a lot of marketers. The most painful part is knowing what assets you need but not being able to execute.

A content studio can fill in the gaps — time, resources, expertise, amplification — and alleviate an internal marketing team’s pain points, all while developing winning custom content.

Pain Point #1: No Time, No Team

Challenge: Has your company’s content needs grown but your team hasn’t? The biggest pain point for marketers is not having enough time or staff to produce the kind of content they want and need. If you’re tasked with too much or operate with a skeleton staff, you’re not alone. Almost half (46%) of surveyed content marketers say one person (or group) is responsible for every type of content their organization produces.

Solution: Outsourcing content creation can help you keep up on creating quality content marketing assets. Among the most successful B2B marketers, 57% said they outsource content marketing activities, whereas only 36% of the least successful content marketers do.

 A content studio can also serve as a failsafe when team members leave the organization. The Content Marketing Career & Salary 2023 Outlook found 57% of the content marketers surveyed plan to find another position within the next year or are unsure about their next steps. If you’re relying on a team that is already struggling to produce enough quality content, having an outsourced team on hand can be the backup plan you need if someone leaves.

“In our many years of custom content development, ‘no time and no team’ have always been common themes we’ve heard from our clients,” said Paras Maniar, Bobit CEO. “Working with a content studio can relieve both of those pain points, but many of the organizations we’ve worked with also find the added benefit of a fresh perspective on their marketing strategy and a unique but on-brand creative approach.”

Pain Point #2: Understanding Customer Needs

 Challenge: Creating a piece of content should always start with the needs of the audience you want to target, but a 2021 study found that 49% of marketers struggle to determine what their audiences want to read.

Solution: Surveying current customers is one way to understand the needs of prospective customers. Learning who they are and why they chose your business can serve as the basis for buyer personas for each type of customer you need to create content for.

At a minimum, personas should include these two elements to be effective:

  • The demographic and psychographic details of each buyer type
  • What motivates them to make a purchase, including their feelings and expectations related to what your product or service will deliver.

Your survey could also serve as the basis for a research report with a focus on data-driven trends that in turn can become a piece of content itself (think annual report). A custom content studio can take this on from start to finish: conducting the research, telling a compelling story about the findings, and putting the report in the hands of the right people.

Pain Point #3: Access to Subject Matter Experts

Challenge: One-third of surveyed marketers say it’s difficult to get subject matter experts (SMEs) to participate in content creation. People within your organization may genuinely want to help but simply don’t have the time.

Solution: If internal SMEs aren’t available, look to external experts. These could be individuals who are a part of a professional association, editors and writers for trade publications, academics, or other industry experts. Specialists in their field are often eager to share their insights. Their input can inform your messaging and lend credibility to your content.

Content studios often are aligned with subject matter experts in a variety of fields to provide the knowledge to power your message. Some can also connect with experts and book them on your behalf to write content, sit on a webinar panel, or appear in a video.

Pain Point #4: Hosting Webinars

Challenge: B2B content marketers rank webinars as the most effective content asset to produce results. However, webinars require a great deal of time and planning, as well as the proper technology to execute them well.

Solution: Webinars are ideal candidates for outsourcing. With a webinar expert at the helm, you don’t have to worry about the technology platform, planning details, invitations, or metrics — the outsourced team you hire will be skilled at all of these things because it’s their area of expertise. A content studio that also functions as a webinar provider offers copywriters and designers to create the presentation and promotions. Your webinar partner will also have quality webinar tools, like a reliable webcast platform, so you don’t have to invest in a hosting platform yourself.

Pain Point #5: Creating Videos

Challenge: Video is content — and using it to market is at an all-time high: 87% of enterprise marketers said they use video as a content marketing tool, up from 79% the year before. Video now ranks second among the most-used content marketing assets, with short articles and posts edging them out by just 2%. Although video is becoming increasingly important to content marketing efforts, businesses report lack of time to create content and not knowing where to start as the two biggest barriers to producing video content.

Solution: Quality matters, and professionally produced videos will yield the best results. If you don’t have lighting, equipment, a videographer, or an editor on staff, hiring a production studio delivers a quality product without the investment in full-time staff or expensive resources. A videographer can travel where you need them, whether that’s to film at your corporate headquarters, at a customer location, or off-site at a trade conference.

Pain Point #6: Distributing Content to the Right Audience

 Challenge: You’ve developed your content, but now you’re not sure how to get it in the hands of the people who matter.

Solution: Putting your content in front of the right audience starts with thinking through where they spend their time online.

For instance:

  • If you’re targeting people in a certain industry or with a specific job title, you can purchase ads for amplification on social media, then customize the audience they will be delivered to right on the platform.
  • If you have access to a list of prospects, emailing a link to a gated whitepaper or inviting them to attend a webinar will yield a list of interested parties to follow up with.
  • A full-service content studio can be outsourced to help you to not only ideate and develop content but provide you with amplification options for reaching your target audience.
  • What media does your audience read? What associations do they belong to? Companies can partner with trade magazines or professional organizations to deliver content to their subscribers and members.

Pain Point #7: Measuring Results

Challenge: Among B2B content marketers, 42% say developing a consistent method of measurement is a challenge.

Solution: Outsourcing can be helpful in this regard, too. The team you hire should already have well-established processes and tools to measure and report on success. This is yet another way outsourcing is worth the investment — not to mention the time it will save you or your team digging through data.

Pain Point #8: Budget

Challenge: Budgets are always a challenge. To create more content, you need to spend more money.

Solution: Outsourcing content creation comes with a price tag, but it can quickly pay off. One study found that content marketing costs 62% less than traditional marketing on average…and also brings in three times as many leads.

How can you demonstrate the average ROI on your content investment? If you’re not sure where to start, begin with an outsourced piece. You’ll know exactly what you spent, and the partner you work with will provide the necessary metrics.

How to Be a Top Performing Content Marketer

The Content Marketing Institute’s annual B2B survey found that the most successful content marketers:

  • Measure content performance (90%)
  • Expect their marketing budget to increase year-over-year (75%)
  • Characterize their content marketing as sophisticated or mature (71%)

“Partnering with a content studio offers untold opportunities to create custom content that generates leads and new business, while building brand recognition and credibility,” said Maniar. “We have access to engaged audiences and effective processes that go to work for our clients, and we thrive on helping them succeed.”

Learn More

If you’d like to improve your content creation efforts from ideation to amplification, the Bobit Custom Content Studio offers a range of expert creative services to create professional, high-performing content assets like white papers, webinars, eBooks, HTML email campaigns, videos, and more.

by Bobit Custom Content Studio News Desk

Strategies for Generating Leads in a Competitive Market

In a highly competitive market, generating quality leads is crucial for businesses to thrive and outperform their competitors.  To stand out and attract potential customers, you need to implement effective lead-generation strategies for your business.  In this blog post, we will explore key strategies that can help you generate leads and gain a competitive edge in the market.

Clearly Define Your Target Audience

You know that understanding your target audience is essential for effective lead generation. What you may not know is that Bobit can help you conduct thorough market research to identify the demographics, pain points, needs, and wants that your product or service can help address.

Together, we’ll create a targeted marketing campaign that speaks directly to your audience and increases the chance of generating quality leads.

Utilize Digital Marketing Strategies

In today’s digital era, digital marketing is an invaluable tool for lead generation.  Bobit can help you employ a variety of digital marketing strategies to increase your brand’s visibility and attract potential customers:

Content Marketing

Partner with Bobit’s Custom Content Studio to create high-quality, informative content that addresses your target audience’s challenges and provides solutions.  Bobit can help produce videos, infographics, blog posts, and articles that establish your business as an industry thought leader worthy of attracting the most targeted leads.

Social Media

Leverage social media platforms where your target audience is active.  Engage with potential customers, share valuable content, run targeted advertising campaigns, and actively participate in relevant industry discussions.

Email Marketing

Build an email list of prospects and existing customers.  Create targeted email campaigns to nurture leads, provide value, and promote your products or services.

Search Engine Optimization (SEO)

Optimize your website or landing page content for relevant key words to improve your search engine rankings and drive organic traffic.

Partner with Experts that Know Your Audience

In a competitive market, generating leads requires a strategic and customer-centric approach. With over 60 years of industry knowledge and experience, Bobit continues to understand and create compelling content for the audience you want to reach.  Bobit is your best partner in explore opportunities to grow your business. Complete the form at the top of this page under the “Contact Us”  to discuss.

By Marcia Perry, Marketing Manager 

Videography Services

Our team of experienced videographers is dedicated to bringing your organization’s vision to life on screen.

Police Technology eXchange

Police Technology eXchange is designed for senior-level law enforcement decision-makers and is a networking event packed with industry insights that connects industry suppliers with law enforcement decision-makers – to cultivate relationships.

Police Fleet Conference

Police Fleet Conference provides actionable insights to the issues police fleets face, and provides opportunities to learn from the industry’s top police fleet professionals, network, connect, and learn new strategies to innovate police fleets.

Police Fleet Conference

Police Fleet Conference provides actionable insights into the issues police fleets face and provides opportunities to learn from the industry’s top police fleet professionals, network, connect, and learn new strategies to innovate police fleets.

New Year, New Headquarters

TORRANCE, CA December 16, 2022 – Bobit recently moved its headquarters to a prime location at 21250 Hawthorne Blvd, Suite 360, Torrance, CA 90503.  The office is equipped with a concierge, controlled access, and conferencing facilities.  Employees and visitors enjoy ready-to-use individual workspaces, lightning-speed internet, modern video conferencing technology, and in-person conference and lounge spaces for team meetings and discussions.

The new Bobit office is adjacent to Del Amo Fashion Center and within walking distance of a variety of restaurants, retailers & hotels.

This move signifies another investment in Bobit’s shift from “just media” to a focus on the future that not only includes this updated office environment, but investments in B2B, content innovation, business intelligence solutions, product development, and talent.

About Bobit
Bobit provides critical business intelligence for its partners and customers through essential content, networking and educational experiences, and data & insight solutions. Unmatched web and publication content, best-in-class events for industry leaders, and research, custom media and data products for insightful market information that Bobit calls Business Intelligently. Headquartered in Torrance, CA, with a coast-to-coast team spanning North America, Bobit elevates industry potential for professionals in multiple verticals including fleet, automotive dealer, public safety, and beauty, health & wellness with superior brands including Automotive Fleet, Heavy Duty Trucking, Auto Dealer Today, POLICE and Modern Salon. For more information, visit www.bobit.com

A New Skin for Bobit

 FOR IMMEDIATE RELEASE

Rebranded Bobit.com solidifies Bobit’s commitment to the future of B2B.

The updated bobit.com website features innovative, business-intelligent marketing solutions for the Fleet, Auto Dealer, Public Safety, and Beauty Health and Wellness industries including details about our industry-leading events.  

 Torrance, CA. February 15, 2023, Bobit is thrilled to announce the launch of its updated, rebranded website, www.bobit.com. This rebrand takes place as the organization continues to make investments towards more than media to a Business Intelligently, an innovative approach to empowering business leaders to make smart decisions.  The rebranded website reflects this new approach, Bobit’s award-winning industry events, and highlights the company’s exciting data-driven marketing solutions.

Sporting the new look and feel of the Bobit brand, the refreshed site features a leading-edge Marketing Solution Discovery tool that allows users to identify their industry and marketing objectives to show the solutions that best fit their business growth needs.  Visitors will find innovative solutions meeting every key objective including, demand and lead generation, business intelligence (data), brand and product awareness, thought leadership, and industry events and experiences.

The new website makes visitors aware of the Bobit story and the industries we serve while providing easy access to connect with a representative and clearly understand the marketing solutions available to them.

“The launch of the rebranded Bobit.com site signifies another step in our evolution of “Business Intelligently “.  said Paras Maniar, Bobit CEO,  “The website is clean, innovative and an amazing resource for all of our current and potential clients.  We are excited about what the launch signifies.”

 Bobit invites visitors to explore the new website including the events and experience pages and our industry brand pages highlighting all of the Bobit brands and audiences.

About Bobit

Bobit provides critical business intelligence for its partners and customers through essential, unmatched content, best-in-class networking, and educational experiences, and data-driven solutions for insightful market information.  This is what we call: Business Intelligently.   

Headquartered in Torrance, CA, with a coast-to-coast team spanning North America, Bobit elevates industry potential for professionals in multiple verticals including fleet, automotive dealer, public safety, and beauty, health & wellness with superior brands including Automotive Fleet, Heavy Duty Trucking, Auto Dealer Today, POLICE and Modern Salon. For more information, visit www.bobit.com

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