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NEWS RELEASE: Bobit/International Automotive Remarketers Alliance Tuesday, Jan. 9, 2024

International Automotive Remarketers Alliance, Bobit Media Enter Long-Term Agreement for CAR Event

The leading consignors trade group and the producer of the annual Conference of Automotive Remarketing (CAR) align to bolster event offerings and better serve the remarketing industry.

The two business partners that have driven the Conference of Automotive Remarketing for almost two decades sealed a long-term deal in early January to extend their efforts on behalf of a transforming industry.

The agreement between the International Automotive Remarketers Alliance (IARA) and Bobit Media, which owns and runs CAR, deepens the connection between the two organizations and reaffirms their mutual commitment to the remarketing industry. It strengthens CAR by allowing them more time and flexibility to collaborate strategically on planning and growth.

“IARA’s goal is to help our members be more competitive with the necessary tools, training, and resources,” said IARA President Doug Turner. “Our partnership with Bobit delivers a key communication conduit to our members and prospective members on topics that will give them an edge to support their teams and customers.”

The agreement is the first one between the organizations that stretches beyond previous agreements. The IARA, founded in 2001, held its first conference in 2002 that evolved into their signature annual Summer Roundtables.

The IARA started partnering with Bobit on CAR in 2006. Since then, the IARA has hosted committee meetings, workshops, panels, and keynote addresses at CAR that complement the educational agendas developed by Bobit.

“IARA’s community of remarketers engages in an open exchange of ideas about challenges and opportunities in our industry,” said Mark Coleman, executive director of the IARA. “Our partnership with Bobit will provide additional venues and media outlets to carry on that exchange of ideas.”

This year’s CAR event, to be held March 26-28, 2024, in Phoenix, Arizona, has convened annually in Las Vegas since it launched in 1995. CAR only skipped 2020 when the COVID pandemic shut down conference gatherings.

“Bobit and the IARA are embarking on a new journey as the two organizations pivot to attract more remarketing professionals as industry members and participants,” said Martin Romjue, a managing editor in the Bobit fleet media group and chairman of CAR since 2022. “The IARA brings to the CAR table the qualities of industry clout, experience, and street cred. Combined with the digital media, event content, and marketing resources of Bobit, CAR will stand taller as the center of industry networking and business connections.”

While the IARA acts as the “Voice of Consignors,” and CAR as the legacy remarketing conference that connects fleet consignors with other remarketing segments, the two partners have widened their initial appeal to a broader mix of auctions, industry services, logistics companies, technology providers, financial transactors and institutions, and an array of specialists and vendors serving the used vehicle market.

In 2001, Torrance, Calif.-based Bobit, which has run its flagship Automotive Fleet magazine and digital brand since 1961, helped a core group of Southern California automotive remarketing executives form the International Automotive Remarketers Alliance. Bobit Dealer Group publisher and current division president David Gesualdo and the late publisher Chuck Parker briefly served as the first managers of the alliance.

More Information: www.carconference.com, www.bobit.com, www.iara.biz

Contacts: Martin Romjue, CAR chairman, 310-533-2489, martin.romjue@bobit.com; Mark Coleman, IARA executive director, mark@Iara.biz, 503-318-7853

 

 

 

2024 NAFA Institute & Expo to Host Ride-and-Drive, Powered by Bobit

NAFA is partnering with Bobit to host a ride-and-drive and vehicle showcase at the 2024 Institute & Expo in San Antonio, convening April 22-24. 

November 8, 2023, Torrance, CA  NAFA Fleet Management Association (NAFA), the vehicle fleet industry’s largest membership association, announces the addition of a ride-and-drive and vehicle showcase to the 2024 Institute & Expo (I&E).

The NAFA’s Institute & Expo Ride & Drive will be “Powered By Bobit,” the leading B2B voice of the fleet industry and publisher of Automotive Fleet, Government Fleet, Work Truck, and Heavy Duty Trucking, among other fleet and automotive brands.

The 2024 I&E will take place in San Antonio, Texas from April 22-24 at the Henry B. Gonzalez Convention Center. The ride-and-drive and vehicle showcase will convene on Wednesday, April 24.

“We’re excited to once again offer a vehicle ride-and-drive at I&E, in which attendees can experience the latest models, electric and alternative fuel vehicles, and cutting-edge technologies behind the wheel,” said Bill Schankel, CEO of NAFA. “Bobit is the ideal partner to bring this to fruition.”

“We’re also looking forward to growing our relationship with Bobit for regional events that will offer certificate programs, education, and networking for NAFA members and potential new members,” Schankel continued.

NAFA and Bobit will also partner on regional events to promote industry knowledge, networking, and NAFA accreditation for fleet managers and fleet professionals.

In that regard, NAFA will co-locate its Southwest Chapter board meeting with Bobit’s Fleet Forward Tour stop in Long Beach, California Feb. 21-22, 2024. The event will include certificate programs, educational seminars, a ride-and-drive, and a networking dinner.

“This partnership not only fortifies the capabilities of both organizations but also enhances their capacity to cater to the needs of fleet managers and fleet professionals,” said Henry Dicker, president of events at Bobit.

“At Bobit and NAFA, our mutual goals have always been to create more efficient, safe, and sustainable fleets,” said Chris Brown, associate publisher at Bobit. “We now have complementary forums to provide the education and resources to accomplish these goals.”

About NAFA Fleet Management Association

NAFA Fleet Management Association is the membership organization for professionals who manage the mobility requirements of vehicle fleets that include commercial, public safety, trucks, and buses of all types and sizes, and a wide range of military and off-road equipment for corporations, governments, universities, utility fleets, and law enforcement in North America and across the globe. NAFA’s members are responsible for the specification, acquisition, maintenance, repair, fueling, risk management, and remarketing of more than 4.8 million vehicles that drive an estimated 84 billion miles each year. NAFA’s members control assets and services well above $122 billion each year. For more information, please visit www.nafa.org, and communicate with NAFA on LinkedIn, Facebook, and Twitter.

 About Bobit

Headquartered in Torrance, CA, with a coast-to-coast team spanning North America, Bobit elevates industry potential for professionals in multiple verticals including fleet, automotive dealer, public safety, and beauty, health & wellness with superior brands including Automotive Fleet, Heavy Duty Trucking, Auto Dealer Today, POLICE and Modern Salon. For more information, visit www.bobit.com

Two Global Fleet Events: Bobit & Nexus Communication Aim to Better Serve the Fleet & Mobility Sector

November 7, 2023 (Torrance, CA) – In a collaborative effort to better serve the Fleet & Mobility community, Nexus Communication and Bobit have agreed on a clarification regarding their respective “Global Fleet” events from 2024 onwards in Europe and the USA.

Now in its 10th year, the Global Fleet event has become a ‘must-attend’ event for fleet and mobility specialists around the world. The event was previously called “Global Fleet Conference” on both sides of the Atlantic. For clarity, Bobit and Nexus Communication have agreed to a change of name when this event is organized in Europe.

Consequently, under this agreement, Nexus will take the lead in organizing what will now be named the Global Fleet Summit. This summit will join the other summits organized by Nexus Communication: the Fleet Europe Summit, the Fleet Latam Summit and the Fleet Apac Summit. The Global Fleet Summit will take place on 13-15 May in Cascais (Portugal), where Nexus Communication has already held its Global Fleet event for the past two years.

On the other side of the Atlantic, Bobit will keep the Global Fleet Conference name for its annual event. The conference will be moving from Miami to San Diego, CA, and the 2024 event will be co-located with the Fleet Forward & Fleet Safety Conferences and held November 4-6, 2024.

The aim of both companies is, in a constructive mindset, to offer leaders and professionals in the fleet & mobility sector two events that enable them to come together, network, exchange ideas, meet the experts, and explore the cutting-edge innovations that are propelling the fleet and mobility sector into the future.

“We are delighted to be working together on a solution for the organization of our global fleet events. We believe the name ‘summit’ reflects better how our event has evolved over the years and will bring clarity to the fleet and mobility community. This marks a significant step towards fostering a global community that thrives on collaboration, innovation, and shared knowledge,” say Vincent Degives, Thierry Degives, and Caroline Thonnon, respectively Managing Director and CEO’s of Nexus Communication. “We are confident that this resolution will unlock new possibilities and elevate the standard of excellence within the fleet and mobility industry.”

“Now in its 10th year, The Global Fleet Conference offers multinational commercial fleet leaders an annual opportunity to network with representatives from major global fleet suppliers and OEMs to build alliances, establish new networks, and gather perspectives on global fleet issues,” says Paras Maniar, CEO of Bobit. “We are thrilled to have reached a resolution to continue to deliver the top event in the U.S. for global fleets and be the launchpad for innovations and to connect the worldwide community.”

You can learn more about Bobit’s Global Fleet Conference at https://www.globalfleetconference.com/ and Nexus Communication’s Global Fleet Summit at https://summit.globalfleet.com/.

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NEXUS COMMUNICATION is the BtoB communication company specializing in the Fleet and mobility sector. Nexus Communication addresses all decision-makers (HR – Mobility – Fleet – Travel – Facility – Finance) concerning fleet management and mobility at a global level, in Europe, Latam and APAC. Our media cover all aspects of fleet management and mobility: Sustainability, cost reduction, employee satisfaction, Financial models – Shared cars – New energies – Connected – Last mile – Mobility as a service – Safety – Autonomy – Remarketing. For more information, visit www.globalfleet.com.

 BOBIT  delivers critical business intelligence for its partners and customers through essential content, events, educational experiences, and data & insight solutions. Bobit offers unmatched web and publication content, best-in-class events for industry leaders, research, custom media, and data products for insightful market information that Bobit calls “Business Intelligently.” Headquartered in Torrance, CA, with a coast-to-coast team spanning North America, Bobit elevates industry potential for professionals in multiple verticals including fleet, automotive dealer, public safety and beauty, health & wellness with superior brands including Auto Dealer Today, Automotive Fleet, Data-Driven Salon Summit, Global Fleet Conference, Government Fleet Expo, Heavy Duty Trucking, MODERN SALON, and POLICE. For more information, visit www.bobit.com.

Public Transit Conference

Public Transit Conference joins the Government Fleet Expo in 2024! With content developed by the teams behind METRO and Government Fleet magazines, this new event features sessions and exhibitors built for the needs of public transit teams. Create new connections, gather industry insights, and more at the largest annual hub for public fleet professionals!

Public Transit Conference

Public Transit Conference joins the Government Fleet Expo in 2024! With content developed by the teams behind METRO and Government Fleet magazines, this new event features sessions and exhibitors built for the needs of public transit teams. Create new connections, gather industry insights and more at the largest annual hub for public fleet professionals!

Easy Ways To Get More Out of Your Fleet Industry Marketing Content

If you’re creating or sourcing marketing content, you know how important it is to squeeze all the value you can from every content investment. Yet many marketing teams create a piece of content, then move on to the next project, leaving behind a lot of value in the process. Here are three often overlooked ways to increase the impact and amplification of your content.  

Turn Webinars Into Lead- Gen Multi Tools

Webinars are powerful tools to educate prospects, establish thought leadership, and drive leads. A well-crafted webinar not only communicates information, but it also allows prospects to see the human faces and points of view behind your company and solutions.  

They’re also a lot of work. That’s why I’m always amazed when webinars are treated as one-off events. Here are a few ways to make them work harder.  

  • Continue to run—and promote—the on-demand version of your webinar.  
  • Expand your webinar’s impact by editing it into a series of on-demand videos.  
  • Convert the webinar into a blog series, e-book, podcast, and/or video animation. 
  • Create a companion infographic to nurture leads captured in the webinar.  
  • Syndicate these assets through an industry media partner.  

See how Bobit can help you create, repurpose, and amplify content for your organization. 

Capture video content from your trade show appearances 

Trade shows and live events are another impactful and expensive investment. Don’t miss the opportunity to expand their impact by capturing the type of content you can only create in a live, interactive setting. 

  • Capture video of your presentations to use on your website and social channels.  
  • Film short videos of your team providing tips and tricks to make your prospects’ work easier. 
  • Use video to capture testimonials and case studies from your customers onsite.  
  • Video your subject matter experts to provide demonstrations and walk arounds.  
  • Once these videos are created, they can be re-purposed into social posts, blog posts, written testimonials and more.  

Need video services at trade shows? Bobit can help.  

Compile Blog Posts and Case Studies Into Topic-Specific eBooks

Even if you’re running a bare-bones content marketing program, you probably have a blog and some case studies. Too often, blog posts get posted and forgotten on company sites. But those posts provide the material you need to create a full-funnel content marketing program. Compile your existing blog posts into e-books based on: 

  • topics 
  • solutions 
  • industry segments 
  • buyer journey stages 

Now you have a library of gated assets that not only capture leads, but give you insights about your prospects’ needs, interests, and intent. That’s gold for your sales team.  

And Now…the CTA

Remember that all content needs a strong Call to Action. Here’s mine:  

We’d love to show you how Bobit can deliver the audience, influence, and creative services to grow your business. Connect with your Bobit Account Executive or follow the links below to learn more.  

Bobit Custom Content Studio delivers affordable, scale-able, turn-key content services created by fleet industry experts. Learn more.  

Bobit Fleet & Trucking Media reaches more than 120,000 fleet decision makers across all vehicle classes and vocations through its award-winning magazines, websites, and newsletters, including Heavy Duty Trucking, Automotive Fleet, WorkTruck, Government Fleet, Metro, School Bus Fleet, and more. Learn more. 

By Steve Diogo, President, Bobit Fleet & Trucking Group 

8 Content Creation Pain Points and How to Solve Them

Custom content is a highly effective marketing tool, but if you don’t have the resources to create it, you’re missing out on new leads and new business. Here’s how a content studio can help you leap past hurdles.

Is your organization telling its stories as well or as often as you want to?

The ROI on custom content can be big, but a lot of marketers struggle to create it.

In an annual survey of B2B content marketers, 71% said content marketing has become increasingly important to their organization in the last year. Yet, 59% of respondents said they find it challenging to create content that appeals to different stages of the buyer’s journey. And only about 29% felt their organizations are extremely or very successful with content marketing.

Let’s be honest: Developing custom content is challenging for a lot of marketers. The most painful part is knowing what assets you need but not being able to execute.

A content studio can fill in the gaps — time, resources, expertise, amplification — and alleviate an internal marketing team’s pain points, all while developing winning custom content.

Pain Point #1: No Time, No Team

Challenge: Has your company’s content needs grown but your team hasn’t? The biggest pain point for marketers is not having enough time or staff to produce the kind of content they want and need. If you’re tasked with too much or operate with a skeleton staff, you’re not alone. Almost half (46%) of surveyed content marketers say one person (or group) is responsible for every type of content their organization produces.

Solution: Outsourcing content creation can help you keep up on creating quality content marketing assets. Among the most successful B2B marketers, 57% said they outsource content marketing activities, whereas only 36% of the least successful content marketers do.

 A content studio can also serve as a failsafe when team members leave the organization. The Content Marketing Career & Salary 2023 Outlook found 57% of the content marketers surveyed plan to find another position within the next year or are unsure about their next steps. If you’re relying on a team that is already struggling to produce enough quality content, having an outsourced team on hand can be the backup plan you need if someone leaves.

“In our many years of custom content development, ‘no time and no team’ have always been common themes we’ve heard from our clients,” said Paras Maniar, Bobit CEO. “Working with a content studio can relieve both of those pain points, but many of the organizations we’ve worked with also find the added benefit of a fresh perspective on their marketing strategy and a unique but on-brand creative approach.”

Pain Point #2: Understanding Customer Needs

 Challenge: Creating a piece of content should always start with the needs of the audience you want to target, but a 2021 study found that 49% of marketers struggle to determine what their audiences want to read.

Solution: Surveying current customers is one way to understand the needs of prospective customers. Learning who they are and why they chose your business can serve as the basis for buyer personas for each type of customer you need to create content for.

At a minimum, personas should include these two elements to be effective:

  • The demographic and psychographic details of each buyer type
  • What motivates them to make a purchase, including their feelings and expectations related to what your product or service will deliver.

Your survey could also serve as the basis for a research report with a focus on data-driven trends that in turn can become a piece of content itself (think annual report). A custom content studio can take this on from start to finish: conducting the research, telling a compelling story about the findings, and putting the report in the hands of the right people.

Pain Point #3: Access to Subject Matter Experts

Challenge: One-third of surveyed marketers say it’s difficult to get subject matter experts (SMEs) to participate in content creation. People within your organization may genuinely want to help but simply don’t have the time.

Solution: If internal SMEs aren’t available, look to external experts. These could be individuals who are a part of a professional association, editors and writers for trade publications, academics, or other industry experts. Specialists in their field are often eager to share their insights. Their input can inform your messaging and lend credibility to your content.

Content studios often are aligned with subject matter experts in a variety of fields to provide the knowledge to power your message. Some can also connect with experts and book them on your behalf to write content, sit on a webinar panel, or appear in a video.

Pain Point #4: Hosting Webinars

Challenge: B2B content marketers rank webinars as the most effective content asset to produce results. However, webinars require a great deal of time and planning, as well as the proper technology to execute them well.

Solution: Webinars are ideal candidates for outsourcing. With a webinar expert at the helm, you don’t have to worry about the technology platform, planning details, invitations, or metrics — the outsourced team you hire will be skilled at all of these things because it’s their area of expertise. A content studio that also functions as a webinar provider offers copywriters and designers to create the presentation and promotions. Your webinar partner will also have quality webinar tools, like a reliable webcast platform, so you don’t have to invest in a hosting platform yourself.

Pain Point #5: Creating Videos

Challenge: Video is content — and using it to market is at an all-time high: 87% of enterprise marketers said they use video as a content marketing tool, up from 79% the year before. Video now ranks second among the most-used content marketing assets, with short articles and posts edging them out by just 2%. Although video is becoming increasingly important to content marketing efforts, businesses report lack of time to create content and not knowing where to start as the two biggest barriers to producing video content.

Solution: Quality matters, and professionally produced videos will yield the best results. If you don’t have lighting, equipment, a videographer, or an editor on staff, hiring a production studio delivers a quality product without the investment in full-time staff or expensive resources. A videographer can travel where you need them, whether that’s to film at your corporate headquarters, at a customer location, or off-site at a trade conference.

Pain Point #6: Distributing Content to the Right Audience

 Challenge: You’ve developed your content, but now you’re not sure how to get it in the hands of the people who matter.

Solution: Putting your content in front of the right audience starts with thinking through where they spend their time online.

For instance:

  • If you’re targeting people in a certain industry or with a specific job title, you can purchase ads for amplification on social media, then customize the audience they will be delivered to right on the platform.
  • If you have access to a list of prospects, emailing a link to a gated whitepaper or inviting them to attend a webinar will yield a list of interested parties to follow up with.
  • A full-service content studio can be outsourced to help you to not only ideate and develop content but provide you with amplification options for reaching your target audience.
  • What media does your audience read? What associations do they belong to? Companies can partner with trade magazines or professional organizations to deliver content to their subscribers and members.

Pain Point #7: Measuring Results

Challenge: Among B2B content marketers, 42% say developing a consistent method of measurement is a challenge.

Solution: Outsourcing can be helpful in this regard, too. The team you hire should already have well-established processes and tools to measure and report on success. This is yet another way outsourcing is worth the investment — not to mention the time it will save you or your team digging through data.

Pain Point #8: Budget

Challenge: Budgets are always a challenge. To create more content, you need to spend more money.

Solution: Outsourcing content creation comes with a price tag, but it can quickly pay off. One study found that content marketing costs 62% less than traditional marketing on average…and also brings in three times as many leads.

How can you demonstrate the average ROI on your content investment? If you’re not sure where to start, begin with an outsourced piece. You’ll know exactly what you spent, and the partner you work with will provide the necessary metrics.

How to Be a Top Performing Content Marketer

The Content Marketing Institute’s annual B2B survey found that the most successful content marketers:

  • Measure content performance (90%)
  • Expect their marketing budget to increase year-over-year (75%)
  • Characterize their content marketing as sophisticated or mature (71%)

“Partnering with a content studio offers untold opportunities to create custom content that generates leads and new business, while building brand recognition and credibility,” said Maniar. “We have access to engaged audiences and effective processes that go to work for our clients, and we thrive on helping them succeed.”

Learn More

If you’d like to improve your content creation efforts from ideation to amplification, the Bobit Custom Content Studio offers a range of expert creative services to create professional, high-performing content assets like white papers, webinars, eBooks, HTML email campaigns, videos, and more.

by Bobit Custom Content Studio News Desk

Strategies for Generating Leads in a Competitive Market

In a highly competitive market, generating quality leads is crucial for businesses to thrive and outperform their competitors.  To stand out and attract potential customers, you need to implement effective lead-generation strategies for your business.  In this blog post, we will explore key strategies that can help you generate leads and gain a competitive edge in the market.

Clearly Define Your Target Audience

You know that understanding your target audience is essential for effective lead generation. What you may not know is that Bobit can help you conduct thorough market research to identify the demographics, pain points, needs, and wants that your product or service can help address.

Together, we’ll create a targeted marketing campaign that speaks directly to your audience and increases the chance of generating quality leads.

Utilize Digital Marketing Strategies

In today’s digital era, digital marketing is an invaluable tool for lead generation.  Bobit can help you employ a variety of digital marketing strategies to increase your brand’s visibility and attract potential customers:

Content Marketing

Partner with Bobit’s Custom Content Studio to create high-quality, informative content that addresses your target audience’s challenges and provides solutions.  Bobit can help produce videos, infographics, blog posts, and articles that establish your business as an industry thought leader worthy of attracting the most targeted leads.

Social Media

Leverage social media platforms where your target audience is active.  Engage with potential customers, share valuable content, run targeted advertising campaigns, and actively participate in relevant industry discussions.

Email Marketing

Build an email list of prospects and existing customers.  Create targeted email campaigns to nurture leads, provide value, and promote your products or services.

Search Engine Optimization (SEO)

Optimize your website or landing page content for relevant key words to improve your search engine rankings and drive organic traffic.

Partner with Experts that Know Your Audience

In a competitive market, generating leads requires a strategic and customer-centric approach. With over 60 years of industry knowledge and experience, Bobit continues to understand and create compelling content for the audience you want to reach.  Bobit is your best partner in explore opportunities to grow your business. Complete the form at the top of this page under the “Contact Us”  to discuss.

By Marcia Perry, Marketing Manager 

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