Get more views in a setting that feels organic to your audience. Your Outstream video plays while target customers browse content. They can interact with it to view and unmute the video at any time. And they’ll learn about your brand, product, or service page by clicking anywhere on the video and getting on an optimized landing page

Here’s are examples of what an outstream video ad looks like. The ad opens typically without sound once a viewer scrolls down the page and then pauses once the player is almost out of view. Outstream video types are Interstitials, Native, and In-Feed.
As such a new format, it’s not surprising there’s no universally accepted definition of it yet. What early adopters can agree on, however, is that outstream video brings major growth.

Why outstream video? And is it for you?

The “play” button is the most compelling call-to-action on the web. By 2019, online videos are expected to generate 15.4 billion in spend, and hog 80% of all internet traffic. The reason, Eric Wheeler says in a blog post for ClickZ, is video’s ability to “cut through the clutter and engage target audiences.”

Big publishers like Buzzfeed already generate more than 50% of their ad revenue from online video, and in two years, that number is expected to change to 75%. What’s also changing is how advertisers are going to buy video placements and show it to the audiences.

The less-intrusive nature of these ads (you can scroll by them if you want), along with their expanded reach, makes them “far more valuable,” says Bertrand Quesada, CEO of outstream ad marketplace, Teads. “This is going to be as big as pre-roll advertising,” he added.

For every objective, respondents say that outstream video offers more benefits than instream:

The “play” button is the most compelling call-to-action on the web. By 2019, online videos are expected to generate 15.4 billion in spend, and hog 80% of all internet traffic. The reason, Eric Wheeler says in a blog post for ClickZ, is video’s ability to “cut through the clutter and engage target audiences.”

Big publishers like Buzzfeed already generate more than 50% of their ad revenue from online video, and in two years, that number is expected to change to 75%. What’s also changing is how advertisers are going to buy video placements and show it to the audiences.

The less-intrusive nature of these ads (you can scroll by them if you want), along with their expanded reach, makes them “far more valuable,” says Bertrand Quesada, CEO of outstream ad marketplace, Teads. “This is going to be as big as pre-roll advertising,” he added.

For every objective, respondents say that outstream video offers more benefits than instream

  • Brands can worry less about ad fraud. Outstream ad units only launch when the page they’re on registers a user action. Those actions can’t be faked by bots, claims Ted Dhanik.
  • Research shows that people view outstream video ads for 25% longer than instream.
  • 60% of brand professionals say that outstream ads are better for mobile than instream ads. With the majority of people accessing the internet via mobile device, that’s a big draw for both publishers and advertisers.

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