Uncover the “who” and the “how”

Too often, marketers spend their hard-won budget without a clear picture of who they’re really targeting. What are the top concerns and challenges of your ideal customer?  Which prospects are ready to purchase? What content resonates with them and of the customers who engage in your campaign, which are most likely to buy? Audience Insight Marketing can tell you all that and more — and that’s only the beginning.

With Audience Insight Marketing, we’ll partner with you to identify your top prospects and decision-makers through behavioral data derived from website activity and engagement. With these insights, you can influence target segments and high-value accounts, identify greenfield opportunities and nurture them towards conversion, and learn how they engage with your marketing.

At the end of the day, your marketing will be more targeted and more effective — so you can shorten sales cycles and get more bang for your marketing buck.

Deep insights, seismic impact

It’s time to go beyond just traditional metrics, and leverage next-level data insights to see the whole picture. When you pair your campaigns with Audience Insight Marketing, we’ll deliver customized insights about who your users are, how they engage with your content and campaigns, and strategies you can use to increase engagement and reach.

At the same time, we can help you build a high-performance lead scoring system using buyer intent data that empowers your sales team to prioritize their sales efforts around prospects that have shown real buying signals. That can lead to shortened sales cycles, higher close rates — and more revenue.

We’re your hands on partner

With Audience Insight Marketing, you’ll get a dedicated team of analytics experts that partner with you to advise on tactics that lead to successful campaigns. We’ll analyze your content and campaigns’ performance and deliver insights on a regular basis, so you can make data-driven decisions that improve performance.

Start the conversation

Ready to learn more about how Audience Insight Marketing can be the perfect companion for your Bobit content and campaigns? Just get in touch today through the form below, and our team will be happy to talk you through how it works, what it can do for you, and how you can power up your marketing with Bobit today.