BBM (Bobit Business Media) a leader in business-to-business publishing and event marketing since 1961 has created and launched a world-first reality show pairing social media influencers to tackle small business marketing.
The six-episode series digs into a wide range of themes applicable to today’s digital and business landscapes. Episodes such as “Business Unique,” “Phones Down, Eyes Up,” and “The Power of Association” explore topics such as community engagement, digital mindfulness, and the importance of networking. Each episode includes entertainment that educates, provides valuable insights, and provides real world solutions for both entrepreneurs and consumers alike.
“The ease of accessibility of social media platforms like Instagram and YouTube for small businesses to promote themselves is undeniable, but what’s lacking among the social media influencer and content creator community is an understanding of how to relate to business owner’s strategic needs” says Colin Sutherland CEO of BBM. “We hope our show Influence This! inspires established small businesses, charities, associations to try new ways to connect with Generation Z and Millennials who collectively have replaced the Baby Boom generation of business owner decision makers.”
Influence This! features a diverse lineup of influencers bringing their unique perspectives and audiences to the show. Their collaboration with small business owners highlights the cohesiveness between social media influence and local commerce, demonstrating how digital platforms can be leveraged to help improve small businesses.
All 6 episodes of Influence This! are streaming live now
About Bobit Business Media (BBM)
Bobit Business Media (BBM) is a business-to-business media and marketing solutions company that helps market leaders connect, thrive, and stay ahead of market trends. With a keen understanding of their clients’ needs, BBM delivers tailored marketing strategies, industry events that foster collaboration, and a range of media solutions designed for business expansion. Backed by decades of industry expertise and trusted brands, BBM remains a trailblazing leader – challenging the norm while providing the tools and insights businesses need to thrive in a rapidly shifting B2B landscape.
For more on BBM’s solutions for small business owners, ask our virtual marketing assistant BiBi