TORRANCE, CA, AUGUST 12, 2025 –The Conference of Automotive Remarketing annual event known as CAR will return to its founding audience roots in 2026 representing the voice and interests of business owners, fleet managers, and the engaged fleet vehicle ecosystem.

“We have heard from fleet managers and business owners of all fleet sizes who want us to return CAR as a forum to share thoughts on business vehicle remarketing topics including transfer of data consent between owners, State policies limiting a business owner to remarket their vehicles directly, and most importantly value recognition that a fleet-owned and routinely maintained vehicle, some having telematics or safety solutions installed, demands greater remarket dollars at the end of its lease than is currently being done,” said Colin Sutherland, CEO of Bobit Business Media Inc. (BBM).

“We are excited to share that CAR 2026 will be held in partnership with the NAFA Fleet Management Association (NAFA) and will coincide with NAFA’s Institute & Expo (I&E) event in 2026”, says Sutherland.  “I have been a member of NAFA for 20 years and respect the role the association plays and aligns with our core audience and core values for collaboration and forward evolution of industry topics”.

CAR 2026 will be held April 15 and 16 2026, NAFA Institute & Expo (I&E) is April 13-15, 2026 in Cleveland, Ohio.

Registration for CAR 2026 will open in October and include access to NAFA’s I&E Exhibit Hall and discounted access for past CAR attendees wanting to connect with the broader fleet ecosystem.

Nominations for the annual 2026 CAR Consignor and Remarketer of the Year Awards will be open in October coinciding with BBM’s Fleet Forward Conference that informs and celebrates the fleet year ahead.   New Awards recognizing excellence in Fleet Remarketing will be announced soon.

 

About Bobit Business Media Inc. (BBM)

Bobit Business Media Inc. (BBM) is a business-to-business media and marketing solutions company that helps market leaders connect, thrive, and stay ahead of market trends. With a keen understanding of their clients’ needs, BBM delivers tailored marketing strategies, industry events that foster collaboration, and a range of media solutions designed for business expansion. Backed by decades of industry expertise and trusted brands, BBM remains a trailblazing leader – challenging the norm while providing the tools and insights businesses need to thrive in a rapidly shifting B2B landscape.

 

About BBM’s Conference of Automotive Remarketing

CAR was first held in 1995 and brought together stakeholders in vehicle remarketing.

For more information on CAR Conference – www.carconference.com/

 

About NAFA Fleet Management Association

NAFA Fleet Management Association is the membership organization for professionals who manage the mobility requirements of vehicle fleets that include commercial, public safety, trucks, and buses of all types and sizes, and a wide range of military and off-road equipment for corporations, governments, universities, utility fleets, and law enforcement in North America and across the globe. NAFA is dedicated to creating efficient, sustainable, and safe fleets, ensuring that its members are equipped with the tools, knowledge, and support to drive excellence in fleet operations. NAFA’s members are responsible for the specification, acquisition, maintenance, repair, fueling, risk management, and remarketing of more than 4.8 million vehicles that drive an estimated 84 billion miles each year. NAFA’s members control assets and services well above $122 billion each year.

For more information, please visit www.nafa.org, and communicate with NAFA on LinkedIn, Facebook, and X.

 

About NAFA Fleet Institute & Expo

NAFA’s Institute & Expo attracts thousands of fleet professionals from a variety of fields, including corporate, government, public safety, utility, education and more. The three-day fleet event of the year offers a blend of 45+ educational sessions, impactful conversations, networking opportunities, and products and services from 200+ leading suppliers. More information about I&E can be found here.

 

 

Bobit Business Media (BBM) is proud to announce the launch of their Disaster Preparation and Response Guide, available digitally online and in the next issue of their major publications. This guide provides tools for fleet managers of all sizes and sectors to help protect people, vehicles, and operations when disaster strikes

From wildfires and hurricanes to winter storms, floods, tornados and earthquakes, the Disaster Preparation and Response Guide provides real-world, actionable insights to keep fleets connected, calm, and operational during high-stress situations.

“As a person from a telematics data background, I have poured over data and analysis of before and after storm damage, and I’ve been somewhat frustrated with the lack of preparation advice and even coordination of resources in conjunction with a storm event”, says Colin Sutherland, CEO of BBM. “Turns out, there is quite a LOT you can do to prepare, as evidenced by the outpouring of support we have received for our Special Edition on Disaster Preparation & Response.”

The Disaster Preparation and Response Guide features contributions from across the industry including OEMs, fleet technology providers, safety professionals, and operational leaders. You can read covered topics in this special edition including:

• Preparing an Electric Fleet for Natural Disasters
• 7 Keys to Creating a Disaster Fuel Strategy for Your Fleet
• Disaster-Proof Your Fleet: A Resilience Blueprint for Fleet Managers
• How Fleets Can Streamline Insurance Claims and Repairs

The Disaster Preparation and Response Guide is available now by visiting the digital edition at www.disasterresponseguide.com. Print copies will be available in the next issues of BBM’s publications Automotive Fleet, Government Fleet, Work Truck, Heavy Duty Trucking, School Bus Fleet, Metro Magazine, Police Magazine, and Auto Dealer Today.

Bobit Business Media (BBM) is proud to announce the launch of B2XNews.com, a multi-media platform dedicated to showing high-quality scripted and unscripted content tailored for business professionals across various industries.  

 “While BBM is trusted by an audience of over 500,000 monthly views and over 2M including our digital and social media handles, we need to create content for Millennial and Generation Z business owners and decision-makers,” says Colin Sutherland, CEO of BBM Business Media.  “Our B2X division is focusing content creation for over 32M small businesses in the USA employing half of Americans whose preference is to receive content on mobile devices and streaming platforms.”

 B2X News represents BBM’s innovative offerings in media solutions by providing a vast video library that includes: 

• Weekly News Briefs: Curated news content that captures concise industry developments. 

• Syndicated Content: Longer format infotainment created by B2X collaborators. 

• Integrated Product Marketing: Integrated content designed to enhance target audience experience with customized content. 

 Initially launching with weekly shows Data Driven, Road Test and Safety Matters in Motion, B2X News is expected to host up to 10 weekly shows in the coming weeks offering expert insights and best practices to help business owners grow and be inspired.  B2X shows reflect our commitment to delivering relevant, high-quality video content that keeps professionals one step ahead.  

 This initiative aligns with BBM’s recent rebranding efforts, which emphasized their role as a comprehensive media and marketing solutions partner for B2B companies. The launch of B2X News reinforces BBM’s mission for expanding their media presence into streaming content and short-form and long-form B2B video, reflecting their commitment to driving the future of B2B media. 

BBM (Bobit Business Media) a leader in business-to-business publishing and event marketing since 1961 has created and launched a world-first reality show pairing social media influencers to tackle small business marketing.  

The six-episode series digs into a wide range of themes applicable to today’s digital and business landscapes. Episodes such as “Business Unique,” “Phones Down, Eyes Up,” and “The Power of Association” explore topics such as community engagement, digital mindfulness, and the importance of networking. Each episode includes entertainment that educates, provides valuable insights, and provides real world solutions for both entrepreneurs and consumers alike.  

“The ease of accessibility of social media platforms like Instagram and YouTube for small businesses to promote themselves is undeniable, but what’s lacking among the social media influencer and content creator community is an understanding of how to relate to business owner’s strategic needs” says Colin Sutherland CEO of BBM.  “We hope our show Influence This! inspires established small businesses, charities, associations to try new ways to connect with Generation Z and Millennials who collectively have replaced the Baby Boom generation of business owner decision makers.” 

Influence This! features a diverse lineup of influencers bringing their unique perspectives and audiences to the show. Their collaboration with small business owners highlights the cohesiveness between social media influence and local commerce, demonstrating how digital platforms can be leveraged to help improve small businesses.  

All 6 episodes of Influence This!  are streaming live now  

www.influencethisshow.com 

About Bobit Business Media (BBM)  

Bobit Business Media (BBM) is a business-to-business media and marketing solutions company that helps market leaders connect, thrive, and stay ahead of market trends. With a keen understanding of their clients’ needs, BBM delivers tailored marketing strategies, industry events that foster collaboration, and a range of media solutions designed for business expansion. Backed by decades of industry expertise and trusted brands, BBM remains a trailblazing leader – challenging the norm while providing the tools and insights businesses need to thrive in a rapidly shifting B2B landscape. 

For more on BBM’s solutions for small business owners, ask our virtual marketing assistant BiBi  

February 3, 2025

FOR IMMEDIATE RELEASE  

Bobit Business Media (BBM) Drives A New Path Forward as a Leading B2B Media and Marketing Solutions Partner with a Bold Rebrand to Match 

Bobit Business Media (BBM) announces its rebranding initiative capitalizing on its expanded role as a comprehensive media and marketing solutions partner for B2B companies. With a trusted name and a stellar industry reputation, Bobit Business Media is advancing with a bold new look that reflects their expanding media presence into streaming content, short-form and long-form B2B video, and brand-new data driven marketing solutions – spotlighting their commitment to driving the future of B2B media. BBM will continue producing creative strategies with impactful content while helping businesses grow and succeed in an ever-changing media landscape. 

BBM makes a strategic shift from positioning itself as a data intelligence company to being a multifaceted business media partner with forward-thinking approaches for B2B and B2X. BBM is building on its legacy of providing trusted industry insights while focusing on new media channels that translate into connecting with today’s multi-generational B2B audience now including millenials and generation Z decision influencers and decision makers.  

As part of BBM’s bold new direction, they will launch multiple cutting-edge video channels that include weekly news briefs, scripted and unscripted content, and a seamlessly integrated content-based pay-per-click marketing tool. With these new channels, BBM will generate content that is engaging and accessible for end-to-end consumers while also curating content specific to each business’ needs. 

About Bobit Business Media (BBM) 

Bobit Business Media (BBM) is a business-to-business media and marketing solutions company that helps market leaders connect, thrive, and stay ahead of market trends. With a keen understanding of their clients’ needs, BBM delivers tailored marketing strategies, industry events that foster collaboration, and a range of media solutions designed for business expansion. Backed by decades of industry expertise and trusted brands, BBM remains a trailblazing leader – challenging the norm while providing the tools and insights businesses need to thrive in a rapidly shifting B2B landscape. 

September 23, 2024

Bobit Business Media returns to being a family-owned business under new ownership of Colin Sutherland, effective today.

Colin Sutherland’s passion for business marketing goes back to 1988 when he joined his family’s successful business-to-business marketing agency.  He was first introduced to Bobit Business Media (Bobit) as he co-founded and led the sales and marketing direction of Geotab, now a global provider of telematics, engine diagnostics, and software systems that small business trucking companies rely on. As an experienced marketer and consultative salesperson, he shaped the company’s sales channel strategy and developed a large ecosystem of partners that is now global.

“In growing a business, it is essential to find a trusted media partner whose content is authentic, unbiased, and speaks truth to its readers and content followers,” shares Colin Sutherland. “In Bobit, I found the partner to associate my company brand and my precious advertising dollars.”

Now, after a wonderful, successful career helping thousands of businesses and individuals navigate how technology can support their objectives to improve safety, reduce downtime, and increase productivity, Sutherland is focused on the mission to help business owners face decisions and evaluate options for their growth.

“Late last year, I began exploring the relationship between content creation, content delivery, content consumption, and measuring outcomes. I retired from Geotab in August and bought a film production studio in the summer to produce streaming content connecting the stories of small business owners, the headwinds they are facing, and the ecosystem of companies that offer solutions,” states Sutherland. “The truth is that most small business owners don’t have business operations, IT departments, or procurement departments to help evaluate options. I want to help solve some of the puzzles, but time is of the essence, and I could not grow my production studio quickly enough to have a positive impact on business owners.”

Sutherland recognized that with Bobit, he would have an organization that was aligned with his mission. “There has never been a more challenging time to be a business owner and marketer.  I assure our partners that we will continue to be your trusted partner in marketing, to help you evaluate options for your brand awareness and share of market goals.  I assure you that our content and events will remain authentically people-engaged experiences.”

Colin Sutherland’s message:

“To our past, present, and future advertisers and sponsors of our events, I promise to always be collaborative, understand your goals, and be accountable for the outcomes we deliver.

“To our readers, I promise to explore your business challenges with you, and I promise to explore how to best deliver our content in print, digital, events, social media, and streaming content so you don’t miss anything strategic.

“To our employees, I promise to listen, to mentor, and to be transparent as we dedicate ourselves to human-written original content, along with multi-media content delivery and consumption.”

Effective immediately, Colin Sutherland will lead Bobit as CEO. “I am excited for our mutual future together.”

More about Colin Sutherland

Working agency-side, Sutherland consulted with world-leading brands including Freightliner Canada’s aftermarket division developing programs to support sales of private label and hundreds of suppliers.

In 1996, Sutherland accepted a position within Freightliner Canada to lead sales and marketing of parts and dealer marketing programs. It was during his time with Freightliner that he became excited with emerging technologies, including telematics, engine diagnostics, and software systems that small business trucking companies rely on. After five years of growth and shepherding his business division through challenging headwinds in the trucking industry in 2000, Sutherland decided to commit himself to the opportunity to help businesses learn more about the positive impact that vehicle-generated data can have in strategic planning. Like some great entrepreneurial success stories, it was kismet that he met the CEO of Geotab during this time and joined the start-up working as a small business of four employees.

Sutherland’s history with Bobit goes back over 20 years as he co-founded and led the sales and marketing direction of Geotab as he helped to grow Geotab into a global organization.

August 1, 2024, Colin Sutherland purchased Super Creative Media, a production studio based in Van Nuys, CA.

September 2024 Colin Sutherland purchased Bobit Business Media.

Three Bobit Business Media magazine brands recognized for achievements in publishing including editorial and design excellence

TORRANCE, CA, AUGUST 23, 2024 – Three of Bobit Business Media’s leading B2B digital/print magazine brands in the fleet and beauty/health/wellness industries have been selected as top finalists in the prestigious 2024 Folio: Eddie & Ozzie Awards.

Chosen from more than 1,000 entries spanning 80 categories, finalists received the highest scores in their respective categories. The judging panel was comprised of editorial and design professionals.

The 2024 Folio: Eddie & Ozzie Awards Bobit Business Media finalists are:

Automotive Fleet – Eddies > Column / Blog > B2B > Travel / Transportation: What the Industry Got Wrong on EVs by Chris Brown

School Bus Fleet – Eddies > Single Article > B2B > Travel / Transportation: How to Create a Safe Social Space in School Transportation by Christy Grimes

Salon Today – Beauty/Health/Wellness: Eddies > Supplemental, Annual or One Shot > B2B: 2023 SALONS OF THE YEAR: Design Destinations by Stacey Soble

Salon Today – Beauty/Health/Wellness: Ozzies > Supplemental, Annual or One Shot: 2023 SALONS OF THE YEAR: Design Destinations

“It takes a collective effort across our company to empower our editors to create such solid, award-worthy content,” said Lauren Fletcher, VP of Content at Bobit Business Media. “It is an honor and a privilege to be the recipient of this level of peer-to-peer recognition.”

FOLIO will award finalists for the best in engaging content and innovative design across various platforms at an awards ceremony luncheon scheduled for October 22, 2024, in New York City.